Wednesday, Say Hello To My92.5
The same day Clear Channel announced that Paul Robins and Lori Sacco were getting the boot, the owners of KGBY in Sacramento also announced that long-time soft AC station Y92.5 would flip formats to bring Sacramento radio audiences a harder side of the alternative world.
Introducing: My92.5. As speculated, My92.5 will feature harder alternative styles from bands like Led Zeppelin (perfect in time for their comeback), 
Red Hot Chili Peppers, No Doubt, and Santana. There will be no jocks or on-air talent; instead, the station will deliver a playlist driven by station listeners. My92.5 will become one of the first stations in Sacramento to utilize the Internet and the social networking atmosphere to create on-air music diversity.
My92.5’s target demographic will be males and females ages 30 to 49, with an emphasis on college graduates, homeowners and families, mirroring the target demographic for CBS Radio-owned KQJK Jack FM. My92.5 will not be affiliated with Sacramento television station My58. It will be interesting to see how Sacramento accepts a rejuvenated radio station after more than 20 years.
In my past life, I was a tree or something. If not a tree, something that grew old and didn't move very much. I'm pretty convinced of this.